Founded in 2016 by mother-daughter duo, Confident Girls is a plant-based company committed to the empowerment of young girls.

““Confidence to me is the courage to do something that other people are afraid to do. One of those things is being yourself and doing what you feel is right. Starting Confident Girls with my mom we hope that we can give people the courage and confidence to stay true to themselves.””
Read this article: 12-Year Old Black CEO (Alex Hopkins) and Her Mom Launch Subscription Box

Founder / CEO

Jennifer Labit is the founder of She is also the CEO of Cotton Babies, Inc. Jenn created bumGenius, a world-leading brand of cloth diapers. She frequently writes about her evolving process of merging motherhood with full-time corporate and industry leadership. In addition to authoring content for this community, she also regularly blogs at