From Shawn Johnson and Lindsey Vonn to Venus Williams and Maria Sharapova, women athletes are starting businesses. And why not? They already have the right mindset.


“People don’t choose to play sports or start a business because it’s easy. They do it because it’s challenging, and they enjoy healthy competition.”
Read this article: What Entrepreneurs Can Learn From the Victorious U.S. Women’s Soccer Team, and a Lot of Other Women Athletes

Founder / CEO

Jennifer Labit is the founder of CEO.mom. She is also the CEO of Cotton Babies, Inc. Jenn created bumGenius, a world-leading brand of cloth diapers. She frequently writes about her evolving process of merging motherhood with full-time corporate and industry leadership. In addition to authoring content for this community, she also regularly blogs at jenniferlabit.com.