Intensive mothering is redefining what it means to be a good parent and putting more pressure on parents to provide lavish experiences for their kids and causing even more stress for already overworked parents.

“While spending time with my girls, I’ve checked emails more times than I care to admit. I distinctly remember looking down at my phone and tapping away when my daughter grabbed my face and turned it towards her so she could tell me something. She had been trying to get my attention for a few minutes but I was too working (or quite possibly checking Instagram) to notice. It was an ah-ha moment for me: Though I was physically there in real time, I wasn’t spending quality time with my children.”
Read this article: How Intensive Mothering Is Hurting Working Parents

Founder / CEO

Jennifer Labit is the founder of She is also the CEO of Cotton Babies, Inc. Jenn created bumGenius, a world-leading brand of cloth diapers. She frequently writes about her evolving process of merging motherhood with full-time corporate and industry leadership. In addition to authoring content for this community, she also regularly blogs at