She wanted the fragrance industry to be more transparent.The fragrance industry said no. So the actress took matters into her own hands.

“Pfeiffer never really desired to start a business. She’d accomplished plenty as an actor, and a new career wasn’t on her bucket list. But now she faced the kind of crossroads that creates entrepreneurs: Something doesn’t exist in the world; there is a problem to be solved. And there’s only one way to solve it. I will have to do this myself, Pfeiffer thought. I will have to build a company.”
Read this article: Michelle Pfeiffer’s Fragrance Brand Took 20 Years (and Plenty of Rejection) to Build

Founder / CEO

Jennifer Labit is the founder of She is also the CEO of Cotton Babies, Inc. Jenn created bumGenius, a world-leading brand of cloth diapers. She frequently writes about her evolving process of merging motherhood with full-time corporate and industry leadership. In addition to authoring content for this community, she also regularly blogs at